Full Brand Package
Rebrand for a lawn and garden tool manufacturer’s brand with a focus on farm and ranch customers. I was tasked with relaunching a brand established in 1907 and trying to regain its original agricultural customer base. I chose a font treatment and color scheme similar to the original with a more geometric form which reflects the hard life our end-users live. Additional colors were chosen to reflect the sun, wheat fields, and bright green growth. I used my industry knowledge to create a comprehensive brand guideline to help the team formulate a cohesive brand experience. View Full PDF
Logo Design
Logo creation for a dog groomer. They were restarting a previous business and mentioned that they initially had a pink clawfoot tub for grooming. The final logo incorporates that nostalgia. The dog illustration provided an interesting challenge as the all-pink version of the logo required a different version should it be on white versus black. Also included are the initial concepts presented to the customer.
Logo Design & Brand Guidelines
Sub-brand creation for a cleaning tool manufacturer’s eco-conscious line of home cleaning products. I came up with the sub-brand name and choice of logos befitting the various needs of the project. The design is a balance of feminine, airy, and earthy. The brand guidelines showcase feature icon designs, font specifications, and other design elements.
Logo Design
Logo design for a farm that raises alpacas and boards horses. I chose natural colors to depict the thistle and repeated the “I” letterform as a decorative bar. The logo was designed to work with one-color as well making it simple to stamp it on a leather tag included with their 100% alpaca fleece hats.
Marketing Support
In support of my local Cub Scout Pack, I create content for their social media and print materials. Since we are based in Dillsburg, the pickle character has come to represent our Pack and is a hit with the kids.
Lifestyle Photography
Lifestyle and in use photography for a line of axes and mauls and lifestyle photography for flower pots. While I mostly create shot lists and coordinate with photographers for the needed images, I occasionally handle the photography myself. In this case, I had a begrudgingly willing husband and plenty of wood to split. For the flower pots, I scouted locations, purchased supplies, and handled photography and post.
Web Infographics
Infographics for products to explain features to consumers. Working with our online content managers, infographics were designed for our products featured on Amazon.com and our Razor-Back tools featured on Lowes.com.
Labels
Beer can labels produced for a new brewery. They provided the logo and references for designs they liked which leaned toward a simpler, more traditional look. The labels were designed to appear as a family with only color changes between the different beer options. 3D versions of the cans were created using Solidworks and Keyshot to aid the owner in visualization of the finished product.
Catalog
Full line catalog design. This redesign involved new product photography, Photoshopping of old items due to feature changes, and a fresh look within the established brand guidelines.